Dr. Barry Mason and Samuel Himes Interview, July 09, 1971
Barry Mason and Samuel Himes are interviewed about their experimental marketing strategy called the lost letter technique. The strategy employs unobtrusive attitude assessment.The digitization of this collection was funded by a gift from EBSCO Industries.
| Format: | Electronic |
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| Published: |
University of Alabama Libraries
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| Online Access: | http://purl.lib.ua.edu/131287 |
| format |
Electronic |
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| collection |
University of Alabama Reel-to-Reel Collection |
| building |
University of Alabama Libraries |
| publisher |
University of Alabama Libraries |
| topic |
Audios |
| spellingShingle |
Audios Dr. Barry Mason and Samuel Himes Interview, July 09, 1971 |
| fulltopic |
Audios Marketing research; tape reels |
| description |
Barry Mason and Samuel Himes are interviewed about their experimental marketing strategy called the lost letter technique. The strategy employs unobtrusive attitude assessment.The digitization of this collection was funded by a gift from EBSCO Industries. |
| spelling |
Dr. Barry Mason and Samuel Himes Interview, July 09, 1971 (Interviewee); Himes, Samuel Hilburn, 1942- (Interviewee)sound recording- nonmusical1971-07-09engelectronic; audio/mpeg; 1 sound tape reel: analog (17:52 min); 7 inchesBarry Mason and Samuel Himes are interviewed about their experimental marketing strategy called the lost letter technique. The strategy employs unobtrusive attitude assessment.The digitization of this collection was funded by a gift from EBSCO Industries.Marketing research; tape reelsUnited States--Alabama--Tuscaloosa; United States--Alabama--TuscaloosaThe University of Alabama Libraries Special CollectionsUniversity of Alabama Reel to Reel Collectionu0008_2012038_0000276http://purl.lib.ua.edu/131287Images are in the public domain or protected under U.S. copyright law (Title 17, U.S. Code), and both types may be used for research and private study. For publication, commercial use, or reproduction, in print or digital format, of all images and/or the accompanying data, users are required to secure prior written permission from the copyright holder and from archives@ua.edu. When permission is granted, please credit the images as Courtesy of The University of Alabama Libraries Special Collections.http://cdm17336.contentdm.oclc.org/cdm/ref/collection/u0008_2012038/id/307 |
| title |
Dr. Barry Mason and Samuel Himes Interview, July 09, 1971 |
| titleStr |
Dr. Barry Mason and Samuel Himes Interview, July 09, 1971 |
| url |
http://purl.lib.ua.edu/131287 |
| id |
UAreeltoreel307 |
| thumbnail |
http://cdm17336.contentdm.oclc.org/utils/getthumbnail/collection/u0008_2012038/id/307 |
| _version_ |
1705819045879611392 |