Dr. Barry Mason and Samuel Himes Interview, July 09, 1971
Barry Mason and Samuel Himes are interviewed about their experimental marketing strategy called the lost letter technique. The strategy employs unobtrusive attitude assessment.The digitization of this collection was funded by a gift from EBSCO Industries.
| Format: | Electronic |
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University of Alabama Libraries
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| Online Access: | http://purl.lib.ua.edu/131287 |