Continuing Measurement of Broadcast Audiences, C. E. Hooper Broadcast Audience Measurements

Continuing Measurement of Broadcast Audiences, C. E. Hooper Broadcast Audience Measurements

Box 4 Folder 16: "Folder 16 contains an extraordinary find...Hooper radio ratings from the period September through November, 1962. The documentation is so important that the entire book is shared. At least two significant facts unearthed. The first is the comparison between WJLD and WENN, one...

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Bibliographic Details
Format: Electronic
Published: Birmingham Black Radio Museum
Subjects:
Ephemera
Online Access:http://thebbrm.org/items/show/303
format Electronic
collection Birmingham Black Radio Museum Ephemera Collection
building Birmingham Black Radio Museum
publisher Birmingham Black Radio Museum
topic Ephemera
spellingShingle Ephemera
Continuing Measurement of Broadcast Audiences, C. E. Hooper Broadcast Audience Measurements
fulltopic Ephemera
description Box 4 Folder 16: "Folder 16 contains an extraordinary find...Hooper radio ratings from the period September through November, 1962. The documentation is so important that the entire book is shared. At least two significant facts unearthed. The first is the comparison between WJLD and WENN, one old to the market with an icon, Shelley Stewart and the other new to the market with a new name, "Thin Man" moniker for Maurice King. The ratings show Thin Man doing AM drive and a sign-off show for WENN (WENN was a daytimer meaning signing off at sun down). They also show Shelley Stewart doing a similar set of shifts for WJLD. The three month average (Sept-Nov, 1962) actually shows evening WENN coming in 4th in listenership for the entire market. The original was found at an antique mall in Hoover where Joe Rumore's memorabilia was displayed. Bob Gilmore had the booth and made copies, going so far as to seek out the proper paper color. Thank you Bob."
spelling Continuing Measurement of Broadcast Audiences, C. E. Hooper Broadcast Audience MeasurementsBox 4 Folder 16: "Folder 16 contains an extraordinary find...Hooper radio ratings from the period September through November, 1962. The documentation is so important that the entire book is shared. At least two significant facts unearthed. The first is the comparison between WJLD and WENN, one old to the market with an icon, Shelley Stewart and the other new to the market with a new name, "Thin Man" moniker for Maurice King. The ratings show Thin Man doing AM drive and a sign-off show for WENN (WENN was a daytimer meaning signing off at sun down). They also show Shelley Stewart doing a similar set of shifts for WJLD. The three month average (Sept-Nov, 1962) actually shows evening WENN coming in 4th in listenership for the entire market. The original was found at an antique mall in Hoover where Joe Rumore's memorabilia was displayed. Bob Gilmore had the booth and made copies, going so far as to seek out the proper paper color. Thank you Bob."http://thebbrm.org/item/303http://thebbrm.org/files/original/8fdea6960cf9728151d1b1939f7d88a7.jpghttp://thebbrm.org/files/original/2edc5d29fd5959da735b92096a040aeb.jpghttp://thebbrm.org/files/original/e642f74164758b50dd82053a26aabc85.jpghttp://thebbrm.org/files/original/da7eb0735b9f8ac2f873dd7550bafe44.jpghttp://thebbrm.org/files/original/6106f98d4cc71b85411ebd5ca214086f.jpghttp://thebbrm.org/files/original/cc64eae3393d4a4ba78133b99d53719d.jpghttp://thebbrm.org/files/original/4f07c2d3c90447cab4a214eb5d674446.jpghttp://thebbrm.org/files/original/3f20f9a459c19b34ad4b8a257ae48f9f.jpghttp://thebbrm.org/files/original/9d61c9eb118a9560c88d080594834adb.jpghttp://thebbrm.org/files/original/250635e590fa633633da11de5d283d7f.jpghttp://thebbrm.org/files/original/89f024f8f3633da9ca6c2bc197afe093.jpg
title Continuing Measurement of Broadcast Audiences, C. E. Hooper Broadcast Audience Measurements
titleStr Continuing Measurement of Broadcast Audiences, C. E. Hooper Broadcast Audience Measurements
isbn BBRMphotos8fdea6960cf9728151d1b1939f7d88a7.jpg
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