| Summary: | During the early 2000s, award winning American fashion designer Billy Reid established his flagship store in downtown Florence. In addition to his good taste in fashion, Reid also loves music. He has recognized that the town of Florence and the surrounding area has a rich music culture, both in the past and in the present with up and coming artists. Therefore, in 2008 he organized a weeklong event during the Fall of each year in downtown Florence that celebrated and exposed this unique culture. Local bands play concerts at Wilson Park and vendor booths line the streets selling art, food, and clothing. In all the event is full of “good music, good fashion, good food and good times.”
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