| Summary: | The booklet includes examples of propaganda posters and billboards as it argues for the benefits of using outdoor advertising (specifically billboards and posters) to influence public opinion: "Outdoor presents its message largely through pictorial copy with short, powerful word messages - particularly appropriate for war-time advertising. It can voice the nation's summons in every community - a summons that can sound as appropriately and convincingly from posters as from the throats of trumpets. It presents its message to all the people, without distinction as to class, creed, racial extraction, political party, occupation, or other grouping. It reaches all the people in exactly the same way in cities and towns throughout the nation. It makes for unity. . . . It is seen without effort. It conveys an impression which is absorbed by the passerby. It keeps repeating that impression, over and over again, until the message becomes fixed in people's minds - and becomes public opinion."
|
|---|
