Promotional and instructional materials to be used by Piggly Wiggly franchises.
The materials were written by Clarence Saunders, who founded the company in 1916 in Memphis, Tennessee. Included is information about the origins of the company and its unique "self-serving store" model (which Saunders patented in the United States, Canada, and Mexico); start-up costs and...
| Format: | Electronic |
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| Published: |
Alabama Department of Archives and History
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| Online Access: | http://cdm17217.contentdm.oclc.org/cdm/ref/collection/voices/id/23776 |
| Summary: | The materials were written by Clarence Saunders, who founded the company in 1916 in Memphis, Tennessee. Included is information about the origins of the company and its unique "self-serving store" model (which Saunders patented in the United States, Canada, and Mexico); start-up costs and legal obligations of franchisees; store equipment and color scheme requirements; operations guidelines, such as accounting practices and merchandise suggestions; and potential markets for expansion in the United States. |
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